With digital marketing being the forefront of modern day advertising, knowing where and how you should position your business online is a critical decision. If you're pondering it, maybe you should check out Federated Media Publishing's one-day, rapid-fire, cutting edge conference in Chicago on Sept. 11.
The event is packed with presenters from Facebook, Adobe, TED (the event's creators), Google, Buddy Media, Groupon and more. Take a look at their full agenda. This event is a must for anyone that has a functional role in the development of your company’s digital marketing campaigns. If you are interested in attending, you can register here.
Signal Chicago promises to gather the leading players to present the latest approaches to meeting today's digital marketing challenges. To understand why Federate Media Publishing is creating this event, I sat down with CEO Deanna Brown.
For those who don’t know, what does Federated Media Publishing do?
Deanna Brown: We are the single largest representative of small business content on the web [from blogs to digital content]. We really focus on the quality of the blog or curator that we represent. Sometimes it is challenging to scale something and stay qualitative. [Since we help connect content creators to content providers] we are most interested in the level engagement that you have with your community.
What does Federated Media Publishing look for in a content creator?
Deanna Brown: We will look for how engaged people are when you post a post, how many retweets when you tweet, how many people like or share the content when you post it to Facebook. We look for your social footprint. We look for quality first and foremost; secondarily we look for the right sense. Do you have a desire to know your audience better and react to them? And lastly, are you social, are you engaging audience, do you have a community and following?
Why are you putting together Signal Chicago and what should attendees expect to learn?
Deanna Brown: We are hosting Signal Chicago because the promise of digital has always been the ability to truly understand how your marketing is working, both offline and on. Thanks to the rise of social and mobile platforms, that promise is bearing fruit, but it also creates a mass of new data streams, analytics challenges, and insight demands. Marketers can now leverage data to make more effective and informed decisions. But now that marketing has become so multi-dimensional, how does one create measurable experiences that drive consumer engagement?
Jabez LeBret is the author of the Amazon No. 1 bestselling law office marketing book How to Turn Clicks Into Clients. As a partner at Get Noticed Get Found, a legal marketing agency, over the last nine years he has delivered over 800 keynote addresses in six countries. His main area of expertise is managing Gen Y in the workplace, advanced Facebook strategies, LinkedIn strategies, Google+, SEO, local directory optimization, and online marketing.