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Dyson on Expanding to Aurora and its Approach to Marketing

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The vacuum maker has out grown its current space, and decided to move on to the suburbs.

There's been a growing rumble on Twitter about Dyson. Everyone from yours truly to Rob McElhenney from raucous sitcom "It's Always Sunny In Philadelphia" has been tweeting about the company's super-powerful vacuums.

The company, which has a huge presence in Chicago, isn't content to rest on its dust-free laurels, though, and due to its recent massive expansion, is extending its presence in the Illinois area to a new call center in Aurora. Is it necessary? Absolutely. It's been tripling in size, and the move is taking place this week.

To find out more about the logistical challenges of moving such a huge company, how to market techy products with incremental improvements to a non-techy audience and much more, I headed over to Dyson's Chicago spacious and (space-age) HQ office at 600 W. Chicago Ave. to chat with Communications Team Member Valerie Silvis and Senior International Reliability Agent Robert Green. 

David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a comedy-writing instructor for Second City. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.

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