What does the future hold for food retailers and grocery stores?
According to a recent study, the grocery store experience is set to undergo major changes in the next decade.
Tesser, a San Francisco brand strategy and design firm, conducted a one-year creative exploration to predict what the “retail experience of the future” will be.
The company, which unveiled its findings Wednesday at the Food Marketing Institute Connect conference at Chicago’s McCormick Place, worked with food industry thought leaders, grocery CEOs and technology innovators to determine key drivers and marketplace trends, the company said in a release.
According to their findings, the future of the food retail industry includes the following changes:
- Stores will become "emotional destinations"
- Stores will become hyper-showrooms to "help shoppers become smarter consumers"
- Stores will enable micro-personalization on a macro-scale
- Retail’s role in its shoppers’ well-being will increase
- The store environment will become highly responsive
- Store associates will become shopper advocates
- Technology will enable the experience "without interrupting it"
While the findings were rather broad, it would appear the study indicates the food shopping experience is about to become a little more about the shoppers.