Threadless has reportedly closed its Lakeview store and laid off more than one-fourth of its staff, according to Crain’s Chicago Business.
The Chicago-based T-shirt maker cut 23 of 84 jobs, founder and CEO Jake Nickell told Crain’s.
Nickell, in a post on the company’s blog, said the decision was “one of the most difficult decisions in the 13 years since Threadless began.”
“I had to let many of my friends and colleagues know that they no longer have a place here working at Threadless,” he wrote. “Over the past few years, we've experimented with new and exciting ways to create meaningful, game-changing opportunities for artists. While some of these initiatives worked really well, others did not.
“Today, we stop working on some of the projects that weren’t clear winners,” he continued. “We know now where we need to be investing our time and effort, and I believe these are the key projects that will propel Threadless forward.”
Nickell offered a “gigantic thank you” to those he parted ways with and touched on plans to “raise the bar” for 2014.
Among the changes is the closing of the store at 3011 N. Broadway, to help the company focus on established retailers for distribution, Crain’s reported.
The company did note that they continue to look to hire in expanding areas of the company, such as digital.