‘Tis the season to show a bit of client appreciation, and nothing brings the warm and fuzzies like a good gift. But what to buy? Assuming you have built a relationship with the client, think back over your... Read »
There is nothing wrong with wanting to excel, but it does not have to be to your detriment. Adding people to the payroll does not have to be the only solution -- partnerships are a great way to temporarily... Read »
Jetta Bates-Vasilatos looks back at her time as a PR hustler and gives you the benefit of her experience with this list of how to make sponsorships a screaming success. Read »
Inspired by a recent business trip, Jetta Bates-Vasilatos reflects on how companies can make their customers feel special. Read »
Jetta Bates-Vasilatos hits the fashioned-themed retail bacchanalia and picks the stores that did it proud. Read »
Guest writer Jetta Bates-Vasilatos helps you pinch those pinchable pennies even further. Read »
Jetta Bates-Vasilatos consults an executive coach to deliver a list of 10 ways to get your new business into fighting shape. Read »
Jetta Bates-Vasilatos breaks down why some advertising and corporate events just work. Read »