Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Friday, May 25, 2012 at 9:39 AM
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By Jetta Bates-Vasilatos, Edited by: David Wolinsky

How to Live Your Brand

How to Live Your Brand

As a business owner or marketer, if you are not living and loving the brand you are selling, please count me out as a customer. Are you selling your new line of make-up, but giving out MAC Viva Glam air kisses?... Read »

Friday, Mar 16, 2012 at 3:31 PM
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By Marcus Riley
      

Just One Drink: Borris Powell

Chicago designer seamlessly progresses to next stage of career. Read »

Thursday, Mar 1, 2012 at 12:27 AM
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By David Wolinsky

When Is It Detrimental to your Brand to Branch Out?

When Is It Detrimental to your Brand to Branch Out?

As Rick Bayless' debut as an actor in the Lookingglass' Cascabel draws closer next month, we wonder if the master Mexican chef has been drifting away from his own audience or message. Read »

Monday, Feb 20, 2012 at 3:41 PM
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By Elliott Beazley, Edited by: David Wolinsky

App of the Week: myPantone

App of the Week: myPantone

Spanish artist Joan Miro once said, "I try to apply colors like words that shape poems, like notes that shape music.” To elaborate on that thought, how can you apply colors to shape your business' success?... Read »

Monday, Feb 6, 2012 at 12:16 PM
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By David Wolinsky

How One Designer is Using Chicago to Grow His Brand

How One Designer is Using Chicago to Grow His Brand

Steve Shanabruch has a day job. Someday he'd like to do something different, so, unlike most people who gripe about their jobs, he's doing something about it: he's being proactive. Read »

Thursday, Feb 9, 2012 at 11:29 AM
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By Suzy Singh, Edited by: David Wolinsky
      

How to Create Your Own Product

This week we are taking a behind the scenes look at the preliminary steps of creating your own product and placement in the marketplace. We had the opportunity to meet with Kulfi & Company Co-Founders Abed... Read »

Tuesday, Jan 31, 2012 at 12:38 PM
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By Baljeet Singh, Edited by: David Wolinsky

Pump You Up: YouTube Resolutions for 2012

Pump You Up: YouTube Resolutions for 2012

Every January, millions resolve to lose weight and get in shape. Undoubtedly, many of those resolutions will be broken soon after they’re made. Fitness brands know this and ramp up their marketing efforts in the... Read »

Thursday, Feb 23, 2012 at 11:38 AM
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By Marcus Riley
      

Just One Drink: Ian Schrager

Legendary entreprenuer discusses a formula for success that will work whether you're in Paris or Madison, Wisconsin. Read »

Thursday, Dec 29, 2011 at 8:37 PM
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By Baljeet Singh, Edited by: David Wolinsky

YouTube, Your Biz, and 5 Myths of Viral Video

YouTube, Your Biz, and 5 Myths of Viral Video

Think YouTube is just a place for funny videos? Think again. More small businesses than ever are using YouTube to drive sales and build customers loyalty. In a new monthly series from Baljeet Singh, group... Read »

Thursday, Dec 8, 2011 at 7:42 PM
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By Lisa Balde
      

Chicago Aims for Tourists

Chicago wants to drop its "Second City" moniker in favor of projecting something a little more ... confident. In what's being pegged as the city's "first true branding effort," locally based firms were hired to... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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