Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Thursday, Mar 13, 2014 at 4:35 PM
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By Rebecca Otis

Smart Setup for Online Business Profiles

Smart Setup for Online Business Profiles

Your digital accounts, whether private like email accounts or public like social ones, help with productivity and help you communicate better if you use them correctly. So, how can you set up digital accounts... Read »

Thursday, Mar 13, 2014 at 4:16 PM
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By Steve Robinson

The Downside of Social Media Success

The Downside of Social Media Success

Believe it or not, there is a dark side to acquiring a mass of fans, friends and followers on social media. To keep you out of the dark, here are three of the biggest traps of social media success and how to... Read »

Thursday, Dec 12, 2013 at 10:21 AM
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By Annika Celum

5 Helpful Tips for Building Better Websites

5 Helpful Tips for Building Better Websites

Too often small business websites are built on an even smaller budget— links don’t work, you get no useful information, all the details are outdated, and it is riddled with spelling errors. Read »

Tuesday, Nov 19, 2013 at 5:29 PM
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By Andy Crestodina

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Your Lead Generation Pipeline is Broken: 5 Leaks to Repair

Something’s wrong. The marketing team is busy, the budget is spent, the website looks great, but the leads aren’t flowing in. Here are five examples of the most common problems based on lead generation best... Read »

Thursday, Oct 24, 2013 at 1:03 PM
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By Rebecca Otis, Edited by: David Wolinsky

How to Measure Social ROI

How to Measure Social ROI

Social media has become a necessary component of almost any marketing plan. But, not all small businesses have the social media resources (time, budget, or professional support) to grow their brand, promote... Read »

Monday, Oct 21, 2013 at 1:53 PM
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By Adam Clemence, Edited by: David Wolinsky

How to Choose Your Social Media Voice

How to Choose Your Social Media Voice

All writers, comedians, and orators need to “find their voice.” The same is true for social media platforms, especially if you’re looking to drive engagement. As I’ve learned during my time running social media... Read »

Friday, Oct 11, 2013 at 3:55 PM
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By Nina Interlandi-Bell, Edited by: David Wolinsky

Why You Should Pick Your Social Media Battles

Why You Should Pick Your Social Media Battles

The Internet: simultaneously exciting and exhausting, useful and useless. Social media, in particular, is a hot topic these days for businesses large and small. You can try to tackle it all yourself, slough... Read »

Monday, Oct 7, 2013 at 10:38 AM
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By David Wolinsky

Martha Stewart vs. Apple PR

Martha Stewart vs. Apple PR

No matter how progressive we may think brands are getting, nobody likes having bad things about them being said on the Internet. Only, wait, the Internet is a veritable rainbow of sass, overflowing at any given... Read »

Monday, Oct 7, 2013 at 9:42 AM
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By Josh Burns, Edited by: David Wolinsky

How to Increase Your Clicks and Conversions in Social Media

How to Increase Your Clicks and Conversions in Social Media

If you're using social media for your business, I'm assuming one of your goals is to convert more customers. One of the biggest complaints I hear about in social media is that people aren't able to increase... Read »

Tuesday, Oct 1, 2013 at 4:45 PM
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By Steve Robinson, Edited by: David Wolinsky

What to Know Before You Quit Your Job

What to Know Before You Quit Your Job

Ah, the lure of being your own boss -- the freedom, the flexibility, and frankly, the fear. If you’re seriously considering joining the swelling ranks of the self-employed, you already know that you need a solid... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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