You may have just started your business and do not know how to scale it or have an idea and are not sure how to launch it or even how to make sure it is a good idea. This is the time to take a step back and get... Read »
As working from home and freelancing becomes an undeniable fact of life, so do co-working spaces -- places where people and companies gather to work next to each other, collaborate and share ideas. Here,... Read »
There you are with an active Facebook page, a growing Twitter following, a healthy amount of email subscribers, and good reviews on Yelp. While you may have great online visibility, the main reasons for being... Read »
As working from home and freelancing becomes an undeniable fact of life, so do co-working spaces -- places where people and companies gather to work next to each other, collaborate and share ideas. Read »
Derek Tarnow and Zahra Tashakorina, students of Chicago's Illinois Institute of Technology Institute of Design, created an iPhone project for a class, which raised over $200,000 and the attention of a Technology... Read »
Talk to any business owner and they’ll tell you rebranding can be a slippery slope. JCPenney, for example, has received backlash from customers for many branding decisions, including the hiring (and firing)... Read »
The term “social media” can be intimidating for most small businesses. But for small businesses, social media is a potent promotional tool. Read »
The Chicago weather is dreary and confusing and very weird, so here’s some sunny news: According to Intuit Payroll’s May Small Business Indexes, “revenue trends of the nation’s small businesses with fewer... Read »
I’m going to level with you: I’m frustrated. Why? I make my living managing social media accounts for OpticsPlanet.com, and I love to both come up with clever new ways to reach people and see what other... Read »
During my 5+ years as a freelance web developer, I worked with a variety of clients. Some were really exciting to work with and made me excited to work on their project, while others were boring and failed to... Read »