'Black Friday' Not Worth Losing Sleep Over

Some say pre-dawn race not worth it

Updated 3:25 PM CST, Mon, Jan 26, 2009

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You may have been better off succumbing to the tryptophan and catching up on sleep today.

"This year, every day will be a Black Friday," Guy King, co-founder of coupon Web site RetailMeNot and price comparison site BeatMyPrice.com, was quoted by the Chicago Sun-Times as saying. "With retailers struggling to stay afloat and capture the limited consumer shopping budget, we'll see deep discounts on par with Black Friday deals throughout the entire holiday season."

Unless you've been living under a rock, you're aware that the U.S. economy is feeling a little ill right now, and the National Retail Federation is predicting a downturn in holiday-related spending.

But that's not stopping retailers -- brick and mortar and online alike -- from enticing consumers during the season of giving, and many of them slashed prices early.

City Offers Consumer Warning Heading to Shopping Season

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City Offers Consumer Warning Heading to Shopping Season

Wal-Mart started the slashing in October - even earlier than last year - and many retailers have joined in the early discounting. CVS' Black Friday promotions started Sunday, and Toys R Us' started more than a week earlier, the Sun-Times reported.

But even with the deals out now, procrastination might be key this year. The best time to shop for high-end, brand-name TVs is typically two weeks before Christmas, when retailers "really start to slash prices," Dan de Grandpre, founder of dealnews.com said. Toys get cheapest three weeks before Christmas, as Wal-Mart, Amazon, KBtoys, and others "try to get rid of inventory while people still want them."

New York Daily News: Top 100 Budget-Friendly Web Sites

For price comparisons, try: DealNews.com | CheapUncle.com

If you must venture out, be smart and safe about your holiday shopping.

Of course, there are those asking the question if it's better to buy nothing at all.

Readers, feel free to leave your feedback, suggestions, tips and tricks in the comments.

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